Privacy Policy
Lihong Foods Co., Ltd. (hereinafter referred to as “the Company”) collects, processes, and uses your personal data for the purposes set out below. In accordance with Article 8, Paragraph 1 of the Personal Data Protection Act (hereinafter “the PDPA”) and Article 16 of the Enforcement Rules of the PDPA, we have established this Privacy Policy (hereinafter “this Policy”) and inform you of the following. Please read it carefully.
You may choose whether to provide the requested personal information. However, if you choose not to, we will be unable to carry out the necessary verification and processing (for example, shipping samples, providing recipe development consultations, or arranging a visit to our Yunlin factory), and may be unable to provide you with the requested services or the best possible service. We appreciate your understanding.
This website is governed by the laws of the Republic of China (Taiwan). Visitors should be aware that Taiwanese laws may differ from those of their country of residence. If you live outside Taiwan, you use this website at your own risk and must comply with all applicable local and national laws.
1. Purposes of Collection
- Collection, processing, and use of personal data to fulfill legal obligations.
- Other purposes or grounds permitted by law.
- As necessary for conducting business in accordance with the registered business scope or the company’s articles of incorporation, including the following examples:
- To promote or provide products related to our business (such as sauces, meal kits, and frozen foods) and customized product development services.
- To share information about products and services related to the Company’s existing customers and provide them with various information and benefits, such as:
- Information about various activities;
- Serving personalized ads (using legally obtained browsing and service-use records to show product information better suited to users’ needs).
- To develop and improve products and services related to our customers and offered by our company, for example:
- Develop standardized recipes, research sauce applications, and improve services;
- Conduct market surveys and product satisfaction surveys;
- Analyze customer trends and food industry trends;
- To validate promotions and develop global expansion plans.
2. Categories of Personal Data Collected
We obtain your personal data from you, our business partners (such as regional distributors and e-commerce platforms), or other third parties. This may include some or all of the following, as well as any other data that can directly or indirectly identify you:
- Identifying information: such as name, job title, company or restaurant name, telephone number, mobile phone number, mailing and household registration address, photographs, email address, and specific standard information collected when visiting this website, mobile app, or social media (e.g., IP address, cookie ID and contents, unique identifiers, domain name, device information, time of use, browser type, language settings, location, operating system, server logs, webpage search/browsing/click records, and usage patterns and information).
- Identifying financial information: such as the name and number of a financial institution account, credit card number, or debit card number (used to pay for products or samples).
- Government-issued identifiers: For example, national ID numbers and passport numbers (which may be required for customs clearance in cross-border trade or registration to enter a facility).
- Personal details: For example, age, gender, date of birth, nationality, etc.
3. Period, Region, Recipients, and Methods of Use of Personal Data
- Retention Period: The duration for which the specific purpose of collecting personal data remains in effect, the retention period required by applicable laws or contractual terms, or the period necessary for the Company to perform its duties or conduct its business, whichever is longest.
- Recipients: This company (EZ1), its affiliates, and business partners or contractors (such as logistics companies, customs brokers, and cross-border distributors).
- Location: The locations of the aforementioned recipients of personal data, except for locations where international transfers are prohibited by the competent authority.
- Method: Use of personal data by automated or other non-automated means in accordance with applicable personal data protection laws and regulations.
4. Cookies and Visitor Logs
To provide a better experience, some pages on this website use cookies and visitor tracking technologies to collect information.
- Cookies are a technology for exchanging information between servers and browsers, and may be stored on your device. Cookies may contain device information, website usage records, or information that identifies users, to provide more accurate personalized services
services.
- Cookies are used to provide personalized services, such as helping you fill out forms, tailoring ads to your preferences, and collecting statistics to improve website navigation (without identifying specific individuals).
- Third parties engaged to serve ads may access or refer to cookie information. If you do not wish to provide it, you can disable cookies in your browser settings, but some website features may be affected.
5. Sharing with Third Parties
For the purposes of data collection, and in compliance with applicable personal data protection laws, we may share your personal information with our affiliates and business partners. If the third party is located in a region where international data transfers are prohibited by the competent authority, we will comply with applicable laws.
6. Appropriate Security Measures
To protect personal data from theft, alteration, damage, loss, or disclosure, we comply with applicable laws and regulations, including the Personal Data Protection Act, and implement appropriate security measures to ensure the safe storage and transmission of data.
7. Rights of Data Subjects and How to Exercise Them
- You may contact us to request access to or a copy of your personal data. We may charge a fee to cover necessary costs, as permitted by law.
- You may request that we supplement or correct your personal information.
- If the Company collects, processes, or uses your personal data in violation of the Personal Data Protection Act, you may request that we stop collecting it.
- If you dispute the accuracy of your personal data, you may ask us to stop processing or using it, or to restrict its processing.
- When the specific purpose for collecting personal data no longer exists or the retention period has expired, you may ask us to delete your personal data, stop processing or using it, or restrict its processing. This does not apply where we need the data to conduct our business or you have provided written consent.