Privacy Policy
立宏食品有限公司 (hereinafter referred to as “the Company”) collects, processes, and uses your personal data for the purposes set out below. In accordance with Paragraph 1, Article 8 of the Personal Data Protection Act (hereinafter the “PDPA”) and Article 16 of the Enforcement Rules of the PDPA, we have formulated this Privacy Policy (hereinafter the “Policy”) and hereby inform you of the following matters. Please read this Policy carefully.
You may choose whether to provide the relevant personal information. However, if you refuse to provide it, our company will be unable to complete the necessary verification and related processing (for example, shipping samples, providing recipe development consultations or arranging visits to the Yunlin factory), and therefore may be unable to provide the relevant services or the best possible service. We apologize for any inconvenience.
In addition, this website operates under the laws of the Republic of China. Visitors should be aware that Taiwan’s laws may differ from those of the country in which they reside. If you live outside Taiwan, you use this website at your own risk and must comply with all applicable local and national laws.
1. Purpose of Collection
- The collection, processing, and use of personal information to fulfill legal obligations.
- Other reasons or purposes permitted by law.
- For the purposes of conducting business in accordance with the registered business items or the matters set forth in the Articles of Incorporation, as detailed in the examples below:
- To promote or provide products related to our company’s business (such as sauces, ready-to-cook meal packs, frozen foods, and more) and customized R&D services.
- To introduce relevant products and services to customers who have previously done business with our company and provide various information and benefits, such as:
- Information about various events;
- Serving personalized advertisements (that is, using legally obtained information such as browsing history and service usage records to deliver product information more closely aligned with users’ needs).
- To develop and improve products and services related to our customers and operated by our company, such as:
- Standardized recipe development, sauce application research and development, and service improvement;
- Conduct market surveys and product satisfaction surveys;
- Analyze customer behavior and trends in the food industry;
- To verify the validity of promotional campaigns and develop global expansion plans.
2. Categories of Personal Data Collected
Our company obtains your personal information from you, our business partners (such as regional distributors and e-commerce platforms), or other third parties. This includes, in part or in full, the following and any other personal information that may directly or indirectly identify you:
- Identifying individuals: such as name, job title, company/restaurant name, telephone number, mobile phone number, mailing and household registration address, photograph, email address, and specific standard information collected when visiting this website, mobile applications (APP), or social media (such as IP address, Cookie ID and its contents, unique identifiers, domain name, device information, usage time, browser type, language settings, geographic location, operating system, server logs, web search/browsing/click records, usage patterns and information, etc.).
- Financial identification information: For example, the account number and name of a financial institution account, or a credit or debit card number (used when paying for products or samples).
- Government-issued identifiers: For example, national ID numbers and passport numbers (which may be required for customs declarations in cross-border trade or registration when entering factory premises).
- Personal information: such as age, gender, date of birth, nationality, etc.
3. Period, Region, Recipients and Methods of Use of Personal Information
- Retention Period: The period required for the specific purpose of collecting personal data, the retention period prescribed by applicable laws or agreed upon in a contract, or the period necessary for us to perform our duties or conduct business, whichever is longer.
- Recipients: Our company (EZ1), our affiliates, and partners or contractors who cooperate with our business (such as logistics companies, customs brokers, and cross-border distributors).
- Location: The locations of the aforesaid recipients of personal information, excluding areas where international transfers are prohibited by the competent authority.
- Methods: Automated or other non-automated means of use in compliance with applicable personal data protection laws and regulations.
4. Cookies and Visitor Records
To provide better service, some pages on this website use Cookie technology and visitor tracking to collect information.
- Cookies are a technology for exchanging information between servers and browsers and may be stored on your device. Cookies may contain device information, website usage records, or information that identifies users, in order to provide more accurate personalized servi
duty.
- Cookies are used to provide personalized services, such as assisting with form entry, adjusting advertising content according to your needs, and collecting statistical data to optimize website navigation (without identifying any specific individual).
- Cookie information may be accessed or referenced by third parties commissioned for advertising purposes. If you do not wish to provide this information, you may disable cookies in your browser settings; however, some website functions may be affected.
5. Disclosure to Third Parties
For the purposes for which your personal data was collected, and in compliance with the Personal Data Protection Act and other applicable laws and regulations, the Company may provide your personal data to its affiliated companies and business partners. If the third party is located in a region where international transfers are prohibited by the competent authority, the Company will comply with the law.
6. Appropriate Security Measures
To prevent personal information from being stolen, altered, damaged, lost or disclosed, our company must comply with the Personal Data Protection Act and other applicable laws and regulations and adopt appropriate security measures to ensure the security of stored and transmitted data.
7. Rights and Procedures for Exercising Rights by the Personal Data Subject
- You may contact us to inquire about, review, or request copies of your personal data. We may charge the necessary costs as permitted by law.
- You may request that we supplement or correct your personal information.
- If our company collects, processes, or uses your personal information in violation of the Personal Data Protection Act, you may request that we stop collecting it.
- If the accuracy of your personal information is disputed, you may request that our company stop processing or using it, or restrict its processing.
- When the specific purpose for collecting personal data no longer exists or the retention period expires, you may request that the Company delete, stop processing or using, or restrict the processing of your personal data. This does not apply where processing is necessary for the Company to conduct its business or where you have given written consent.